Seems that Jeff has joined Landbaron in deciding that "theming" means taking you to a geographic location when it is applied to a WDW resort.
No! That's not it. It's only a small aspect of a "Disney" theme. And because it's convenient to make the analogy (an easy frame of reference so to speak) we sometimes stop short of making the entire point. "Disney" theming is much, much more. It certainly can include the geographical location bit, and most of the more (or easily) well defined themes in Disney do carry the guest away, but it is not imperative. What is crucial is the way "Disney" themes differ from the rest of the world's themes.
I recently had a seventh birthday party for my son. We had a Mickey Mouse theme. No one can argue that the party wasn't 'themed' in Mickey! We had a dozen Mickey Mouse balloons and a four foot stuffed Mickey at the head of the table!! The cake had a Mickey on it and we even had Mickey napkins! My son was elated. So was I. It came off very well. But I would have been sorely disappointed if "Disney" offered me such tripe! "Disney" themes
have to be so much more. Detailed. Subtle. Almost a story within themselves. Exotic helps. Carried to a different location helps. Immersive. Engaging. Involving. All inclusive. Encompassing. Intricate. Complex. Elaborate. Elegant. Refined.
Maybe it would help to think of just what Walt started out to create. And in the same way the complexities of the SHOW can be boiled down to a fairly simple philosophy so can theme. What it is, of course, is a movie. A film. In 3-D!! A living movie set. A movie set that transports the viewer (guest) to a different place and/or time. Let's face it, Walt only did what he had done all his life. And for him, walking through a movie set was an everyday occurrence. But he knew that for us (the guests) it was special. Just walk down Main Street. Nothing but a movie set! Now try Adventureland. A movie set. Add a little music or native drums, as the case calls for, let the people touch and move, three dimensionally, through the facades, pay very careful attention to every little detail you can possibly think of and you sudden have a "Disney" theme. Rich in every single aspect and all encompassing.
Buzz Lightyear is not ugly, Pongo is not ugly, surfboards are not ugly.
Greg, those things may not be ugly, but at the same time they are not even close to a "Disney" theme!!
Theming is firmly in place at AS & PC. Whether you like the concept is irrelevant. Whether you think they went far enough is irrelevant. Whether they're "cheap" is ...You got it, irrelevant. Webster says "theme" is "the topic or subject of something". Pretty straightforward and the AS & PC Resorts are certainly themed.
Captain!!!! Or was it Peter this time?! How can theme possibly be irrelevant?!?! It is what makes Disney, Disney!!!! I'm afraid you've been brainwashed by the "Large Icon King"!! That's right!! It's nothing but Ei$ner-speak! We need to de-program you. And quickly! He's got you believing that a forty foot guitar is "Disney" theming! How sad.
By building the AS, Ei$ner has effectively created a class system of "Disney" themes and has dumbed down the "Disney" experience to the lowest common denominator. He threw their long standing and much revered "standards" right out the window for the sake of a couple of bucks. Again, how sad!
Back to Greg:
The Ramada Inn has no theme, the Holiday Inn has no theme.
I beg to differ!! It does indeed have a theme. It has a mid-level hotel theme. One that is easily recognized. And one that can be recreated in a movie set with little effort. It can also be disguised (although not very well) by placing a few primary colored icons in front of the building!
Back to theming resorts. Actually that seems to be a rather new concept at Walt Disney World. Let's take a look at the resorts that were around during the first 16 years of Walt Disney World:
Contemporary - unthemed
Polynesian - themed
Disney Village - unthemed
Disney Inn - unthemed
It wasn't until 1988 that theming resorts became the standard practice for Disney
NO!!!!!! Absolutely not!!!! The Contemporary was themed "futuristic"! Or at the very least "Contemporary". The monorail through the lobby takes care of that, if nothing else. The Marketplace was themed as a quaint little, peaceful village (huts instead of building) from no where in particular, yet evoking a certain 'feel'. The same holds true of the Golf Resort. Sort of themed as a giant Pro-shop. Again evoking a pastoral, out of the way, peaceful feeling. A feeling intricately tied to golf!!
But let's go a little farther. Look at the first five year plan. What was called for? A Persian, an Asian, a Venetian!! WOW!!! Talk about exotic!! You mention 1988 as the year theming took place and I look at it as just the opposite. It's when the theming aspect of Disney took a hit. Instead of exotic, as in other countries and/or times, we got "American-made" (i.e. Floridian, Port Orleans, Dixie Landings, Old Key West, Wilderness Lodge, Beach and Yacht Club, etc.) I, for one, was extremely disappointed. While I like some of them, I would have given anything to see what Disney could have done to a Mediterranean theme! Wouldn't you?
And so as not to exclude the 'value' bit I offer:
Oh, I agree, Walt fully intended for there to be motels on property, BUT I would have preferred they look like the
Disneyland hotel. With little to no external theming then what they are.
YoHo! I couldn't agree more. They took the cheap and easy route. They could have answered the 'motel' and 'value' question a thousand different ways. And they chose a way that my seven year old could have thought of. "I know!! It'd be way cool to have the biggest and best Pongo ever in front of the building!!!! Way cool!! Awesome!!"
They should have handled it the way they did Fort Wilderness or the Golf Resort or the Marketplace. Evoke a feeling, if not a location. And they really should have tried to keep up the original concept of theming. That of a 3-D movie set. They had an obligation to either do it right, or not do it at all. They chose, instead, to do it cheap and easy. Which, it turns out, was simply wrong.