How much exactly is their profit? Has there been a trend of consistent gains over the past 8 quarters? What is the current and expected costs for the major expansions planned? Have they recouped the cost of the magic bands technology? What are the ramifications of the new wage increase approved by the union in anticipation of the imposed minimum wage?How much profit does one company need?
Bill
I don't know all the answers to the above, but I surely believe that "how much profit does one company need" is an oversimplified question.
The bottom line is... Well, the bottom line. If ticket sales and resort stays go dramatically down because people can't afford what is already arguably one of the most costly venues for a vacation, then the prices will be evaluated.
However, I believe the number of guests and ticket sales are still going to rise. None of us enjoy price hikes. The good thing is that we still have the freedom to go or not go to WDW.