I agree that the incentives to stay onsite are not what they used to be. I love onsite, mostly because I like not needed to drive at all while on vacation, but I also need to know that my money was well spent. I believe that the same holds true for offsite guests. I always thought that offering incentives to stay onsite was a good marketing program, but I believe that if once guests enter the parks, offsite folks are at an extreme disadvantage, the marketing folks need to be fired. It cannot benefit Disney if a large number of guests who frequent the parks, stores, shows and restaurants feel disenfranchised.
I feel your pain, but this is about "heads in Disney beds".
The numbers dont lie, on-site visitors provide an incredibly larger piece of the pie. Let's look at the math for a 7 night, 4 family on-site and a 4 family off-site as Disney sees it (you can change the # of days but the ratio is the same):
Lodging:
Onsite: 7 x $300.00 = $2,100.00
Offsite: 7 x $0.00 = $0.00
Tickets:
Onsite: 4 x 7day ticket = $1,235.80
Offsite: 4 x 4day ticket = $1,023.80
Meals:
Onsite: 7days x 4people x 3meals(avg. $25.00) = $2,100.00
Offsite: 4days x 4people x 1.25meals(avg. $25.00) = $500.00
Retail:
Shopping, drinking, mini-golf, etc.: (Higher dollar amnt. for onsite because- when you're on-site and you forget your sunglasses,shampoo, toothpaste, etc., you're buying it from Disney. When you get a beer at the pool, or a newspaper in the Lobby, you're buying it from Disney)
Onsite: 7days x 4people x 4hrs/day x $25.00/hr = $2,800.00
Offsite: 4days x 4people x 3hrs/day x $10.00/hr = $480.00
Totals:
Onsite: $8,235.80
Offsite: $2,003.80
And I'm being generous for the off-site visitors, the majority of which will get one, two or three day tickets.
We have to remember the VAST majority of Disney guests visit once or twice in their lifetime and Disney wants to make sure they get them to spend that on-site. We on the DISboards are a very small but vocal minority in the fiscal grand scheme of things. We can debate fairness, but we dont have a valid argument against the bottom line.