I have read through this post and listened to the podcast when you had mentioned this situation. I honestly think that Hydro Flask's decision was a business decision. I can understand why you are upset, and I probably would feel similar in the same situation. In the end, it is their marketing decision to try to grow their brand using alternative channels than they have in the past. Part of what makes this country so great is that we have the ability to make those choices.
With that being said, I have decided to voice my opinion today because of something similar that Kevin did to someone in the chatterati (I don't even know how to spell that). It was probably 2 months ago that it happened, but it has been bothering me ever since. I know Kevin said that he has never turned a customer away from his
travel agency business which he was comparing to HydroFlask turning DU away from purchasing their water bottles.
The gist of the story is that someone in chat was saying stuff that didn't align with what Kevin thought should be talked about in chat. The chatter said they were going to be signing off and not coming back until their conditions were met (basically boycotting the show). I don't even remember Kevin's actual words, but in my interpretation, be basically said 'bye - don't let the door hit you on the way out'. I am a long time listener and I really enjoy the podcasts, but the way he treated this particular listener really bothered me. I can't even listen to the podcasts without thinking about what he actually thinks about his listeners. Without each and every one of the listeners, there wouldn't be a show.
Just like in the HydroFlask situation, he is upset because they don't care about his business. To me, he didn't care about that listener's business (but that could be every one of us). I firmly believe that he didn't need to publicly comment to that listener. It would have been much much better not to say anything at all.
I am mentioning this because of the irony of the situation.