Our snorkeling excursion on Cozumel was rained out last week, so we hired a taxi van for a tour of the island and it was pretty good. For four adults and a child in stroller, we paid the taxi driver $100. Plus we paid $8 each out of pocket at San Gervasio ruins. We visited a tequila tasting (didn't buy), then to the ruins for a good long stop (you can also hire a ruins guide for about $18 if I remember correctly), then we headed for a drive along the coast, where we made a brief stop at El Mirador. The Cozumel coast is just beautiful, IMO. Bring good water shoes if you plan to make this stop, these are rocky beaches and you can get hurt in sandals. Then we were back to town, where it was pouring a hard rain, so I don't know if the tours usually include anything else. For $25 per person plus driver tip, it was a good value.
We passed the guys who were right as we got off the ship and went to the back of the Punta Langosta mall area. There's a taxi stand with a list of prices to various places on the island.
Now you can hire guides who speak English well and will actually guide you. We did not get that guy. Lol. Our driver just spoke a little English. But he was friendly and helpful and polite. I would recommend the taxi tour to anyone.
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