I always used Tide but in a pinch recently I bought some Gain. I love the way it smells but I notice it doesn't get my clothes clean. In particular, my white dishtowels look as dirty as when I went to wash them, and my son's socks are dingy on the bottom. I never bought Tide with bleach, just the regular Tide, so it's not an unfair comparison of Gain w/o to Tide With. Neither has bleach but Tide seemed to do so much better. I'd like to try the Kirkland brand but they went to HE formulation only, so I'm stuck with $10 Tide (on sale, when I'm lucky enough to find it on sale). Anyone else notice this too, and did anything else work as good as Tide?