Honestly, I'm in the camp of people hoping that they decide to scrap Avatarland. So I'm hoping by this summer, we'll see that they aren't starting construction.
I won't argue about whether or not it was a box office success (it was), I just worry that this isn't a good move. As many people have pointed out, there isn't the following that would draw people to the parks. And I know this is going to lead to the same stats about how much money it earned (a lot), the Academy awards etc, etc, etc. Yes, those are values of success with Hollywood, but not with people.
I'm a Tumblr user, where I have a blog and follow over 300 blogs. Some are devoted to a specific fandom (Doctor Who, Harry Potter, Star Wars, etc) but many are multi-fandom or personal blogs, meaning they post many things that they like. In over two years of being a Tumblr user, I have seen zero posts about Avatar. There are over 100 million blogs on Tumblr, many that post about fandoms they like. Yet, when you search 'Avatar' on Tumblr, you mostly come up with Avatar: The Last Airbender. Fandoms are the 'crazies'. They'll plan vacations just to see something they love, they'll go spend the money to see a movie five or six times in theaters. They buy the merchandise, make fan-art, write stories about the characters, they invest time and energy into these fictional places and people. These are the types of people who you want to be interested in your new theme park addition because they will make special trips just to see the new land. These are the people who you want drawn in.
I'm just worried that Avatarland isn't going to have the push that Disney needs to drive attendance past the first couple of months. I don't know what would, I don't pretend to have answers about that or suggestions as to what to do otherwise. I'm just hoping they come up with something more reliable instead.
I'm not opposed to a single Avatar ride, I just think it's a bit overambitious to make a whole land out of it.