who are the many constituencies? disney message board fansExcellent points.
Frankly, the hub of online activity that reflects any ongoing interest in Avatar is probably right here, primarily amongst the "whatever Disney does to add a major attraction is fine by me" crowd. You are absolutely spot on in pointing out the sobering reality check of there being no evidence out there of any thriving "fan" interest in Avatar as a franchise.
Or put another way, Avatar in AK is completely different -- and arguably a much riskier strategic bet -- than Harry Potter was in IOA. The latter was a case of a park adding a major, breakthrough attraction based on a huge franchise with a massive, highly engaged fan base. Management didn't have to argue with the stockholders about making that investment.
Avatar in AK is a case of adding a new attraction (of yet unknown scale and impact -a few concept drawings don't prove it is going to be breakthrough like Potter) that is not a proven franchise and doesn't have the embedded fan draw of Potter. That holds uncertainty, which is why many constituencies of Disney are expressing concerns about whether this is a sound investment.
look im not here to start another debate just curious