I haven't read all the replies, but I agree with this post. This is going to be a mistake for Disney. Avatar is not a classic like Harry Potter, LOTR, Star Wars, etc. It does not have a large cult following. It probably never will. It would be like if Disney had a Flashdance land, KWIM? In 10 years or so it is going to be so incredibly dated everyone is going to snicker.Remember when the Matrix came out, and people really loved it. Not everyone, obviously, but love for the film was very wide-spread.
Then Matrix Reloaded came out, and a whole lot of the people who loved it kinda went, "Uh, what?"
Then Matrix Revolutions came out, and even more people who loved the original film said, "Uh... no, just NO." After the third movie, the property's momentum pretty much died. The second and third movies sorta killed it for a lot of people.
I can easily see this happening with Avatar. Disney makes an enormous deal to make an Avatar land, after the FIRST film of a planned trilogy. It's too soon to commit that much land and that much money to an entire land based on one property that Disney doesn't even own. If that was the route they wanted to take, the long rumoured "Star Wars Land" update to DHS should have happened first. Even with many of the reviled prequels and changes to the original films, Star Wars has retained an incredibly huge following and isn't going anywhere. If anything it's only become stronger as a brand....
When the movie came out, I thought this was a riot: http://bighollywood.breitbart.com/bighollywood/2010/01/05/how-disneys-pocahontas-became-avatar/
All of that aside, I didn't care for the movie. They lost me when they were looking for "unobtanium." Really? you spend hundreds of millions of dollars on a movie and the best space age futuristic element name you can come up with is unobtanium? How dumb do you think we are?