GAN
DIS Veteran
- Joined
- Jul 18, 2005
Coke changed their formula in the 80's because they thought it would be a good business decision - well they were wrong and their customers let them know of their mistake. Without people letting a company know that they made a bad decision, they will continue their bad behavior. The one thing a company does not want is a bad PR experience.
Mistake? I don't think so. It was probably one of the greatest Marketing decisions of the 20th Century!