In reality, there's no premium for a 3D-compatible HDTV, at least not in terms of the difference in price with and without 3D compatibility: Manufacturers are simply not selling 3D that way. If you want a better television, this year, it typically "comes with" 3D. There's no way to buy (for example) the Samsung plasma I bought recently without 3D compatibility... they simply don't sell it that way.You won't have to wait long. The Samsung 3D plasma 50" 1080p model pn50c680 was selling for $699 at Ultimate Electronics last week. That's not much more or the same price for a non-3D TV.