But in reality a no name burger restaurant with at best average food wont make people go out of their way to visit DTD as much as people would for a known dependable place like mcdonalds
People do not travel hundreds of miles or more to go to McDonalds's; They travel all that way for Disney - attractions, resorts, shops, and
restaurants. Indeed, Disney operated fast-food was once regarded as generally superior to McDonald's and other 'real-world' examples. Why, why, why would anyone go to Downtown Disney for the sake of eating at McDonalds's??? They can do that when they get back home; As mitros stated, Disney should be full of unique (dining) experiences you can't get anywhere else.
Few persons are likely to venture out to the Marketplace for just a burger regardless, but Disney is a known quantity and the reason you're there. It isn't like traveling in a strange town, so you look for familiarity in McDonalds' as opposed to taking a chance on Joe's Diner & Bait Shop. If you really want a McDonald's for some reason, there is still one a mile or so away in Crossroads, but it just doesn't belong in Downtown Disney - and never did. I don't hate McDonalds' - ate there for lunch today - but I do hate it intruding upon Walt Disney World.
I'm sure the bean counters at Disney have come up with the fairly simplistic thought
Simplistic thoughts appear to be the only type some members of Disney senior management are capable of.
It was bad enough when DTD was losing the best reasons for people to visit. But now its getting to the point where there is NO reason for people to visit DTD.
For Pleasure Island and its new "theme" of urban wasteland and abandoned buildings, you are quite correct, but the same cannot be said of the Marketplace. It remains a vibrant, well-patronized shopping and dining complex. That, of course, is part of the problem, in that Marketplace shoppers do not venture through P.I. to the West Side (and never did so effectively). Perhaps the marketplace numbers are down as well, I don't know, but I've never seen the place (well, for many years) when it wasn't relatively busy, so thats hardly my impression. Still, World of Disney and other establishments (collectively) continue to bring in customers to the Marketplace. Granted, some like Ghirardelli and Earl of Sandwich are just tenants like McDonalds. But at least you can't find one on nearly every street in the nation, so they remain somewhat more unique to most WDW visitors. I'd much prefer all-Disney experiences (and be careful what we mean by that: All-Disney
doesn't mean all-character experiences), but Disney seems to be going in the opposite direction. Or at least they were - say Disney, how's that strategy working out for you with Pleasure Island?