I was stuck in that traffic earlier too, my daughter and I decided to go down to Wrentham Village and as we turned onto Route 16 just beyond Fino (now Imperial), we came to a halt... we could see the thick smoke but didn't know what was on fire....
all the water trucks were coming back and forth, so I called my Mom (who has been in Norwood Hospital since last Wednesday) to tell her that we were trying again to go to the Crackerbarrel restaurant (last week we didn't make it because she was rushed to the hospital), this week we were stuck in traffic, that something's on fire and she said it was Lowell's, it was all over the news.
We just came back from Wrentham Village, we could see the flood lights and the cranes, but they still had both streets blocked off.
scary stuff!!!