So "old fashioned" way of making money is out?
Really??
Let's compare the box office take from the "ancient, forgotten dead guy movies" like The Rookie, The Princess Diaries and Freaky Friday with the coin generated by the make-money-hand-over-fist flicks (and Touchstone so we don't sully The Brand) like Bubble Boy, The Hot Chick and Sorority Boys.
Hmmm
gee.
And let's look at the box office take of Kill Bill. The uberhip, uberstylish flick from the megahip Director of All Time. The critics went into spasms to praise this one and it has all the blood and flying female body parts so that proles ought to lined up for BLOCKS to throw their money at the box office.
Gee, it ranks #30 for the year, it's been passed by Elf after only two weeks in release and has barely earned half of what Spy Kids 3 made. Gee part two - the horribly underhip, understylish Freaky Friday has already earned 40% more coin!
Strictly looking at this from a business point of view, it sure seems like "we do this for the money" doesn't really work, does it?
Now I dont mean that the top of the box office is only filled with masterpieces, but the notion that quality is a loser and you got to appeal to the bottom for riches is a complete fallacy. But the low quality, low taste movie is much easier to make. It appeals to a certain type of filmmaker (I can almost hear the commentary on the Bad Santa DVD as the black turtleneck and ponytailed director chortles at the irony of twisting Middle America's patron saint of consumerism). Overall, it's simply a sign of laziness and a lack of respect for the audience.
The sad thing is the Disney has already discovered the secret of success many times over - the good mid budget film. This has nothing to do with philosophy or old idea that now longer works; this is all about basic business sense about what sells and what doesn't.
And again, the rational for these movies is they make money for Disney and so the we'll get an extra hour in Adventureland? I'd much rather have a movie I like to watch (or at least one I don't have to avoid to keep my lunch) than live with the faint hope that selling garbage with one hand will produce diamonds in the other.