TJ Maxx is Winner's "sister", owned by the same parent co. You will even recognize the fixtures and the signage inside the store. I was a little disappointed, though, when we went--didn't have the "finds" you see at Winners at home, But I know at home, Winners stores seem to have levels--one store may have really great stuff and another never seems to get the good stuff. So maybe I needed to look more. We really like Target. Some of the stuff is Zeller's brands, like Cherokee, but they also have a lot of other stuff.