Don't get me started on Williams-Sonoma. While the store is lovely, it is the most overpriced, yuppie-robbing scam out there. They take regular products, put their name on it, and mark it up about a bazillion dollars.
I guarantee you that the Williams-Sonoma hot chocolate is being sold somewhere for a much cheaper price.
Example: I did a LOT of Peppermint Bark sampling last year (as it is my passion). Trader Joe's Peppermint Bark and Williams-Sonoma Peppermint Bark were identical. Trader Joe's was less than HALF of what WS was charging.
Marshmallow Fluff: My co-worker's husband is a Marshmallow Fluff addict. One day, while at WS, they noticed the WS Marshmallow Fluff was on clearance for about $8.00 a jar. He got two jars and said it was the best stuff he ever had. Then they couldn't find it again. But, they found some at Target that was IDENTICAL to it. Made by a company called "Tiny Trapeze". I think it was $3.00 a jar.
Pineapple Corer. I bought this at Target for $3.95. Went WS a few weeks later and they had it for $15.95. Exact same item, exact same plastic, very identical.
So, yeah the WS Hot Chocolate will most probably be wonderful. But somewhere, someone is making it for them and selling it for much cheaper. You just need to figure out who!