Why is it so hard sometimes to find bread made with Whole Wheat

[JanetRose]

or Whole Grain Wheat or Mult-Grain or Cracked Wheat - is it cheapter for the bread companies to make white bread?

 

[Beth76]

Maybe there just isn't a big market in your area for it. Talk to your grocery store. I can find it very easily here. Have you tried making it yourself--from scratch or with a bread maker?

 

[Free4Life11]

Try Sara Lee. They make all sorts of "Heart Healthy Plus" multi-grain breads. Thats a big brand. We have an entire aisle of bread, it's mind boggling sometimes, so many choices!

 

[Disneyglobegirl]

I have no problem finding any of those here -Whole Grain Wheat and Whole grain breads are very popular here. Maybe shop at at different store?

 

[Kaycee]

I can find them here, but I have to dig through all the white breads and "wheat" breads that aren't made from whole wheat to get to the good stuff. I think it's supply and demand. Most people seem to think white bread tastes better, and they choose bread based on taste rather than what's healthy.

 

[bicker]

Also, Whole Wheat contains the germ, which is the "good stuff" but also the part of wheat that goes bad first. Remove the germ and the bread will keep a lot longer: Less waste, less cost. Less cost, lower price. Lower price, more sales. More sales, more profilt.