Can't imagine the locals will be inspired to take the day off from work for such a trivial offering. Most of them have passes to the parks anyway. I remember seeing posted that you get the gift card equivalent of a park pass if you already have a park pass - but you can't use it for dining, just for merchandise, and it's only good on the birthday. If they want to take the day off for some shopping, maybe.
I have an AP. I always came down for my birthday so I could spend it at the Adventurers Club, can't do that anymore. I don't need more merchandise. So I will doubtless skip the birthday this year - first time in six or seven years.
(still want easy access to my Diet Coke bottles, too)