I find the European versus American discussion, fascinated because I’m an American that’s living in Germany for the past 20 years. The main reason why Disney has mainly Americans, and quite a few British on European Sailings is the fact that even well-paid Europeans can’t afford it. Americans make more money. ( I know, I know not everyone makes good money in the) but I work in the travel industry on the commercial side and the fact is Americans have a WTP - willingness to pay more, which increases our yields.
A good example is I’m on FB and Disney will do sponsored ads for
Disney cruise line in German for the German market. EVERY comment to these ads are basically “who the heck can afford” does Disney not know how much families have to spend each month.?
For the German market, they prefer familiar lines like Aida and Meinschiff as though many Germans can speak English they prefer native language on their ship. . AND and I mean a huge AND ——these cruise lines either are all inclusive when it comes to alcohol and drinks ( Meinachiff) or include beer and wine during dinner ( Aida) I’m not implying that Germans are cruising just to get drunk they actually don’t but they just want to have a dignified glass of beer or wine at dinner. And a decent coffee or cappuccino for the afternoon coffee and cake break
Believe me, I know many rich Germans, but they are to practical as many Europeans. they will not allow themselves to be pulled under the table in their minds of by paying 3x for a cruise yet they have to pay for a beer at dinner.
I’ve been on quite a few Disney, European Sailings, and to be honest the only Europeans I have met are truly Disney fans , a Disney experience or maybe a flight to Orlando and parks would actually cost more than a cruise
, I will say that Americans once they do have money many like to spend it as fast as they earn. . Europeans are more conservative with the money.