I like them. They are the same concept as the Kidrobot figures Rupert B Puppenstein mentioned, and those (as well as other figures inspired by them) have been very popular for quite a while. I enjoy seeing how all the designers make the same figure look so different with all their different designs. I also really enjoy the wide variety of things that the figures are based on - some of them are fairly obscure and it's hard (or even impossible, in some cases) to find any other merchandise based on those things. I don't see them as any different than any other collectibles like pins, Precious Moments or Hummel figurines, etc. Some people will find them appealing and others won't see the point. They are fairly inexpensive and I think they are fun souveniers, plus I've always had a thing for grab bags so I expecially enjoy the "blind box" aspect of most of the figures.