Very true many have attempted to implement the same kind of set up and failed.
Apple has massive influence in the market place at current. So they will be able to 'push' this tech to the general public.
Not to mention they have deep pockets and can spend money on educating the public about this tech. As anyone or any business tell you this is the most expensive area for any product (educating people about it) apple can certainly get the word out to large number of people.
Apple is not in the business of investing new tech (despite what many think)
They are in the business of sitting back and letting others do the hard work...then apple will very carefully step in and take over a sector or product category.
Apple then spends it's time working out what others failed to do right. Mostly focusing on the actual customer experience
Think about it for years before iPod countless number of music devices and MP3 players existed, same with mobile,phones, etc
None of them really took off. But the iPod combined with iTunes was a massive hit.
Apple,is really good at taking outside concepts and Turing them into gold.
Then apple goes out and get big names and business behind the tech...which pushes this into the market place much faster and efficiently
And creates large public appeal and acceptance (acceptance is a key word)
Apple,is great at selling tech onto the public. They make everything so amazing, the best every made, look sexy and fantastic etc
They really can sell their products. Just look every time they release a new phone. They break preorder sells records,,have,people camping outside stores, and really drive Internet media to their products. When in fact those devices are just slight improvements over the pervious version. When they have the tech years ahead of what is in market place. Cause they have to ease the public into new tech and keep the learning curve non existent
Personally I see no advantage with apple pay and find it worthless
And easily comprised. Even though if you buy into the sell apple gives that no credit card data is stored on your device or given to merchant
Your details,will,still be stored on apple data server farms ...this is how your unique device code works. Your device code is created and stored with apple. Which in the back end links your bank and credit details to your unique code.
This is why hackers and down right "bad guys" are in love with technology. Where In the past they had to been extremely cleverly and could only rip off small number of people for large dollars amounts. Current technology and this present need to digitally hoard all personal information..makes their scams allot easier. And don't have to put in much effort. They can hack a large database and gain access to massive amounts of peoples info steal small sums of money that usually go unnoticed and make allot more off their scam. They can do this to a number of people that they only could ever dream about scamming.
The above is really not that different from what happened to the target red cards last year
Hacker did not have to steal your card data or steal it at point of sale. Rather they just hacked the massive database that stored everyone's bank details.
And target had literally no firewalls or protection to this database. Most people,want to believe this sort of hack is complex..when in fact basic computer skills give anyone the skills to do this. You just have to be willing to do it. And sad fact is there are many people,out there looking to,do this
And there are so many companies selling tech, software, devices that do all this hard work for you
If,someone can invent the tech...someone can hack it
I'm a major tech guy and early adopter. I also buy tech companies just to get my hands on future tech years ahead of market place
But I have no interest in apple,pay and really don't get it
Considering that apple makes 0.15% off every apple pay purchase. They are invested in this and want it to succeed.
Apples keynote gives you all the info on how many purchases made every day in USA. And how much money is spent everyday. They stand to make some bucks
Apples cut is also higher if Bluetooth payments are used
As this is how apple makes most of its coin
App Store,iTunes, 3rd party applications etc create massive revenue for apple...while apple does nothing but sit back and let others do all the work while apple takes a slice of the pie...a large slice sometimes
Apple,gives the platform and the tools needed to create the products and services that make these device work in the real world
Thus why they are so big on third party apps. As these are what we all load are devices up,with and use on a daily basis.
If apple can bring everything they have done with iPod,macs,iphone to apple,pay..it will be a huge hit
And it,will,eventually become the only way to,pay
Payments via mobile,phone have existed for many years in japan. So if implemented right people will embrace it
