I have to agree on this. Disney HAS been making money off of our family because of this game. I know for us to have had at least 800 points in the movie rewards just this past year, we had to have bought at least 8 dvds! And, considering most are about $24 a pop, that was well over a $100 for our family alone. And this is just a conservative estimate of what we have bought the past year. I know it's actually been more.
We too would not have bought most of these dvds either. Our kids are now 14 and 19 and are not interested in most of this type on a regular basis.
I'll probably wind up donating some of them to someone!
For a game that was supposedly marketed toward 8 to 14yrs old players, there are a whole LOT of families on here who are spending good dollars to make our families (and selves

) happy in this game. We've probably spent more than we would have with a paid membership.
We haven't been to the parks since almost three years ago, my but sister's family has and spent money on this game while there. I even sent money with
her to buy ears for my youngest nephew so i could get the virtual gold ears. lol
So even if their own vmk statistics don't show any money earned, all anyone has to do is look at the other areas. It's there, it's just not showing up in an expected area....
Kim