Go to the web site and sign up with your email address. They do have sales and free shipping occasionally. If you have a VB store near you, pop in from time to time. I bought DD11's messenger bag at a local VB store last summer for 40 percent off. The sales at the stores and web site don't seem to be the same, so it helps if you can keep an eye on both. (If you do go to the store, make sure that you give them your address, birth date, etc. I have been mailed sales postcards for the local store and even a coupon for my birthday, which I used to buy something for DD for Christmas.)