Here is some more info:
In October 2003, it was announced that Vivendi would be selling the majority of Universal's holdings (including the studio and theme parks) to General Electric, parent of television network (and longtime Universal Television customer) NBC. The merger cleared regulatory approval in April 2004, and closed on May 12, 2004. As of the closing, GE owns 80% of the combined NBC Universal, with the remaining 20% kept by Vivendi; Vivendi will have the option to sell its share starting in 2006.
There is no plenty of NBC merchandise in the Shops. I saw Will and Grace tee shirts and quite a few Apprentice " Your Fired Shirts". I Think Sam is now a ride op on MIB.