Value DVC,..

[WALTSAGOD]

Obviously WDW makes good money with DVC, as they continue to expand the resort locations. What do you think keeps them adding a DVC option to the values? Granted the DVC value owner would have to swap out stays within the other Values and not Deluxes, but why would this not work.

DVC obviously brings in a lot of upfront money, with pre paid vacations, couldn't they make this same money by offering discounted, swap within other Values, DVC ownership?

Why not do the same thing with the Moderates?

 

[Dean]

Obviously WDW makes good money with DVC, as they continue to expand the resort locations. What do you think keeps them adding a DVC option to the values? Granted the DVC value owner would have to swap out stays within the other Values and not Deluxes, but why would this not work.

DVC obviously brings in a lot of upfront money, with pre paid vacations, couldn't they make this same money by offering discounted, swap within other Values, DVC ownership?

Why not do the same thing with the Moderates?

This was batted around after 9/11 quite a bit though my opinion at the time was there was no basis to the rumor and it was essentially something generated on DIS. The problem with such a system is that it'd likely be enough different that making it a DVC resort with 7 month window would be almost impossible to be workable. My feeling is DVD would have to take the approach Marriott did with the Horizon's brand, having it separate but related, maybe interchange at 5 or 6 months with other DVC resorts. And while Marriott has since rolled the 2 Horizon's resorts into full fledged MVCI resorts, the difference from those 2 resort to other MVCI resorts is relatively meager compared to the difference between the current DVC resorts and any possible Disney value timeshare. It could be done but one of the issues is it would be in direct competition with other DVC resorts. If they chose to do so, the unfinished Pop Century or lessor off property locations like Gatlinburg, MB, Branson, would be the best opportunities. For places like MB, it would depend on the location. No need to waste a prime OF location on such a resort while an intercoastal resort would be ideal for such a resort.

 

[Brian Noble]

The biggest barriers are brand confusion and opportuity cost. DVC has established its value proposition and identity and this would be a very different thing. Second---why build "value" vacation ownership properties, when you can build "deluxe" ones instead? It's not like they are having a hard time selling the current inventory, or that they need to extend their market downward.

The Value resorts have a very different "job" than DVC. The Values' "job" is to cannibalize as much of the offsite "hotel/motel" business as possible, converting that market segment into a captive audience. Secondarily, the Values are the "entry drug" for WDW resorts---hoping to get people to move up on their next stay once they've gotten a taste.

It's not clear that there's a market to sell long-term vacation ownership to the market segment that wants to stick with Value resorts and still be able to maintain any kind of brand integrity.

 

[redrosesix]

Well...I'm considering buying DVC and I have stayed at ASMusic twice. I actually know quite a few people would be interested in this, especially from reading some of the posts in the threads about new construction at Pop.

I can't see how it would be that hard to do (the points would be different, since there are less amenities, like a 3 bdrm value villa would be equiv to a 1 bdrm current-DVC villa). JMHO.

 

[Brian Noble]

I'm considering buying DVC and I have stayed at ASMusic twice.

Putting you squarely in the "gateway drug" camp.

If they can get you thinking seriously at the current price point, why would they ever build someting to sell at a lower price point?

 

[WALTSAGOD]

As far as trading outside of WDW, I was really just thinking about a Value DVC with WDW only. I don't think that the Deluxe crowd would step down and cause the original DVC to lose anything any more than the Value crowd would step up. Both crowds seem to like their own resorts for different reasons; same for the Moderates.

I just think that for the lower DVC Value points required for buying in, many Value lovers would pre pay, DVC style, their vacations, allowing WDW to cash in on all of the upfront money.

The value suites seem to be doing pretty well from what I read.

Many frequent WDW vacationers love the no frills style of the value resorts, as they are only there to sleep and attack the parks commando style. I really do feel that would be/is a large market for the Value DVC.

Why would the 7 month booking be any harder with the Values?

 

[WALTSAGOD]

If they can get you thinking seriously at the current price point, why would they ever build someting to sell at a lower price point?

To respond the many who just don't have the money for the Deluxe, or don't want to pay for the frills that they feel they don't need.

 

[calgarygary]

To respond the many who just don't have the money for the Deluxe, or don't want to pay for the frills that they feel they don't need.

You really need to look at it from a corporation's point of view - what value to Disney is there in putting capital into a project that will bring in a lower return on investment than what they are currently doing? The timeshare marketplace is a difficult business model to manage as a considerable upfront investment must be made (larger than hotels) and substantial dollars must be poured into marketing the timeshares. Having those 2 substantial costs returning a lower amount would not be a sound business decision.

 

[WALTSAGOD]

I'm not sure that it would bring in a lower return on investment. The return would be lower, but the investment would be much lower also. I would expect the quality be the same a the current Value construction; cheap with very little thrills.

Basically Motel 6 rooms but with a nice WDW theme going on.

 

[tjkraz]

To respond the many who just don't have the money for the Deluxe, or don't want to pay for the frills that they feel they don't need.

True, but you can't have one without the other. If you try to appeal to the bargain hunters, you have effectively sacrificed Brian's "gateway drug" camp. Instead of convincing people to buy 160 points for a Deluxe DVC, you're telling them that it's OK to just buy 1/2 or 1/3 of that at a Value DVC.

When one door opens, another closes.

 

[redrosesix]

Putting you squarely in the "gateway drug" camp.

If they can get you thinking seriously at the current price point, why would they ever build someting to sell at a lower price point?

Yup, the current price point works for us. Like many people who stay at the value resorts, we're the frugal types -- we could pay more but don't want to pay for amenities we won't use.

We also love the theming at the Value resorts, and other than AKV we're having a hard time choosing another DVC location that we would want to buy into (I'm not a CR type, and most of the other ones are a lot like home). There are a lot of things we like about ASMusic that we might not get elsewhere eg. no interior hallways, smaller resort, no complaints about kids running around and acting like kids.

But...having said that, I could see where there is room for another DVC resort, not necessarily value but to appeal to the crowd that likes the them eg. vintage Hollywood Hotel or retro 50's.

It would be interesting to know how many DVC memberships it would take to make a resort profitable, or how many DVC memberships there are for each of the resorts that have them. Of course, they'd have to be able to fill the left-over rooms through CRO too.

 

[spiceycat]

hey love Pop and stay there - fairly often - especially for fri and sat stays.

so a value DVC Pop would work for me. Think it would work for parents with kids who play sports. this would be close to WWoS - so walking would be possible.

you can see the fireworks from Epcot. there is a lot to love at Pop.

of course there is the noise issue - but hey for a value DVC you would expect to heard more noise than the deluxe ones.

 

[edk35]

WOW did I just read that???

I will come back to this thread.....a nice chore will keep my mind off of what I think I just read.....??

hmmmm a VALUE DVC






I am not listening and I hope the DVC powers that be don't either.

 

[mybabesuz]

WOW did I just read that???

I will come back to this thread.....a nice chore will keep my mind off of what I think I just read.....??

hmmmm a VALUE DVC






I am not listening and I hope the DVC powers that be don't either.

My thoughts exactly.
We bought DVC to get away from the Values.
I don't ever want to look back...
But to each his own...

 

[dianeschlicht]

I'm not sure that it would bring in a lower return on investment. The return would be lower, but the investment would be much lower also. I would expect the quality be the same a the current Value construction; cheap with very little thrills.

Basically Motel 6 rooms but with a nice WDW theme going on.

BUT...the folks who stay in the budget places (think Motel 6) aren't the kind who are going to spend the money annually for a WDW trip. They aren't going to be able to afford the rest of the trip.

 

[Anal Annie]

To respond the many who just don't have the money for the Deluxe, or don't want to pay for the frills that they feel they don't need.

I just really don't see the point behind this idea. If they don't have the money for Deluxe then they stay at Values. That's simple enough. There's no need to create yet another "class" of guests. They could just build more suites like at ASM to fill any void. That seems to be the value equivalent of DVC and has become very popular with the value customer set. That way they don't need to BUY DVC. They just book and go whenever they can. I really don't think that people who stay in values for their entire stay are looking to buy a timeshare. I think they are more the occasional visitor. But I'm sure if they built more value suites they'd book them quite easily. I have a cousin who loves the ASM Suites and is turned off by the idea of paying annual maintenance dues for DVC.

We purchased DVC so we wouldn't be outpriced into having to stay in the values. To me, part of the point of owning DVC is to be able to stay at a deluxe level resort without the annual price increases draining on us.

 

[logan115]

Let's say that you can typically get a room at POP for $100, how much would a DVC value end up saving you ? $30-$50 per night ?

I think you'd have to have a much smaller buy-in in terms of points too (or obviously a different set of points that could only be used at a value).

Just thinking that if a night in a studio now is 11-15 points and it costs 2X (at least) what's a night at the value going to be 5 points ? If you buy in at 160 pts, that means you need to spend 32 days at POP to use all your points

I love POP, but not sure I can commit a month a year to being at WDW (as much as I'd like to).

Yes I know my numbers are probably way off, but at least I had fun writing this post

Chris
Non-resort Snob
Hopeful New DVC Owner
Trying to find ways to pass the time waiting for the ROFR

 

[Chuck S]

I like POP century to add a night or two after a DVC stay. And I don't think it would necessarily be a bad location for a DVC resort (across the lake) since it appears POP won't be completed. But that doesn't mean that it would have to be a "Value DVC", it could easily be a Deluxe class condo style like OKW and SSR. The could easily modify the existing check-in/store/food court building to include a full service restaurant and even room service.

The building costs are pretty fixed, whether building a Deluxe or Value, the main differences are pools and room size, and DVC would surely want stay with the current studio, 1, 2 & 3 bedroom units. They could stylishly theme different buildings to represent decades, sans giant icons, using appropriate architecture and furnishings. The existing unused resort room buildings could be converted in to DVC studios, adding a kitchenette.

That is assuming the existing buildings are still structurally sound.

 

[edk35]

I like POP century to add a night or two after a DVC stay. And I don't think it would necessarily be a bad location for a DVC resort (across the lake) since it appears POP won't be completed. But that doesn't mean that it would have to be a "Value DVC", it could easily be a Deluxe class condo style like OKW and SSR. The could easily modify the existing check-in/store/food court building to include a full service restaurant and even room service.

The building costs are pretty fixed, whether building a Deluxe or Value, the main differences are pools and room size, and DVC would surely want stay with the current studio, 1, 2 & 3 bedroom units. They could stylishly theme different buildings to represent decades, sans giant icons, using appropriate architecture and furnishings. The existing unused resort room buildings could be converted in to DVC studios, adding a kitchenette.

That is assuming the existing buildings are still structurally sound.

However to do all that............don't you think " DVC Value Affordability" would be off the table as far as people intested in seeing DVC add "value villa accomodations" It might be out of reach for those wanting such a DVC category. I don't see how DVC could add what you described and yet have a buy in of less than 160 points at a "value" price that would entice these type vacationers. That would be going backwards. I just don't see it. I think most DVC folks that stay at the values are ones that didn't want to pay the weekend points or maybe a last minute trip when their points are gone. I however did not buy into DVC to stay in a "value" type of accomodation.

Plus...I think the VALUE STAYERS are not people interested in DVC as a 1,2, 3 bedroom accomodation experience.

If DVC wanted to add another "themed resort" sure that would be great....but the deluxe accomodations that most of us bought in for....should not be anything less than what there is now. My opinion.

 

[Chuck S]

However to do all that............don't you think " DVC Value Affordability" would be off the table as far as people intested in seeing DVC add "value villa accomodations" It might be out of reach for those wanting such a DVC category. I don't see how DVC could add what you described and yet have a buy in of less than 160 points at a "value" price that would entice these type vacationers. That would be going backwards. I just don't see it. I think most DVC folks that stay at the values are ones that didn't want to pay the weekend points or maybe a last minute trip when their points are gone. I however did not buy into DVC to stay in a "value" type of accomodation.

Plus...I think the VALUE STAYERS are not people interested in DVC as 1,2, 3 bedroom accomodation experience.

If DVC wanted to add another "themed resort" sure that would be great....but the deluxe accomodations that most of us bought in for....should not be anything less than what there is now. My opinion.

I think that is exactly what I was trying to say. That I like the POP location for DVC, but it would not be a "Value DVC" it would be a regular Deluxe condo style DVC like OKW and SSR, and that existing buildings, if structurally sound, could easily be re-purposed to fit the Deluxe requirements.