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- Jan 3, 2001
UNIVERSAL'S OPERATING PROFIT RISES
Crowds still thin but revenue is up at Universal
Scott Powers | Sentinel Staff Writer
Posted May 12, 2007
Universal Orlando's theme-park attendance continues to slide, yet the resort continues to entice more spending from each visitor, so total sales and profits increased during the first quarter of this year.
The resort's parent company, Universal City Florida Holding Co., reported a 3 percent growth in revenue, to $186.6 million, in the three months that ended April 1, according to the report it filed Friday with the U.S. Securities and Exchange Commission.
The revenue increase, and some cost cutting, allowed Universal to post an operating profit of $9 million -- more than triple what the company cleared in the first quarter of 2006.
Universal was able to boost sales despite selling fewer park tickets. Paid attendance at Universal Studios and Islands of Adventure fell a combined 2.8 percent to 2.1 million visitors, even though the quarter got a boost this year because it included the first weekend of the lucrative Easter season.
Universal attendance has been slipping steadily for most of the past two years. A drop in domestic visitors dominated the slide during the first quarter of 2007; Universal enjoyed an increase in international visitors.
And in a news release Friday, Universal hinted that the parks had a good April, since the end of the first quarter; on April 7, the day before Easter, the two parks combined for a one-day attendance record.
"We're committed to our business strategy of delivering our guests great entertainment experiences at a great value," Bill Davis, president of Universal Orlando, stated in the news release. "And we are pleased that we delivered a solid performance against our key financial indicators."
Driven mostly by merchandise sales, per-visitor spending was up 6 percent compared with the same quarter last year. The average Universal theme-park visitor spent $19.66 on food, drinks and souvenirs.
Looking forward, Universal noted that a Blue Man Group show opens next month, and a simulator ride based on The Simpsons TV cartoon will open in Universal Studios in spring 2008. Universal also has undisclosed plans for one or more other major attractions, as evidenced by the $100 million to $120 million the company has pledged to spend this year on improvements.
Scott Powers can be reached at 407-420-5441 or spowers@orlandosentinel.com.