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Interesting that Universal is getting into value priced resort rooms and family suties.
From the Orlando Sentinel:
By Jason Garcia and Sara K. Clarke, Orlando Sentinel
12:14 p.m. EST, July 9, 2012
Universal Orlando, which has experienced record-breaking attendance growth since opening the Wizarding World of Harry Potter two years ago, announced Monday that it and longtime partner Loews Hotels & Resorts will build a new on-property hotel to accommodate the crowds.
Scheduled to open in 2014, Universal's Cabana Beach Resort would be the largest of Universal's four on-site hotels, with 1,800 rooms.
Half of those rooms will be "family suites" lower-end suites with room for as many as six people. Universal said the hotel will be modeled after a large, sweeping motor court, to evoke the road trips many Americans grew up enjoying when on vacation. Renderings of the hotel show a retro-style entrance, with clean lines accented by orange-and-turquoise flourishes.
"Our new hotel will give guests an affordable, incredibly themed on-site hotel experience unlike anything else at our resort," Tom Williams, chairman and chief executive officer of Universal Parks & Resorts, said in a prepared statement. "Our new family suites and family-value pricing will give our guests on-site options they've never had before."
In both size and target market, Universal's Cabana Beach will be very similar to Walt Disney World's newly opened, $350 million Art of Animation Resort. The new Disney hotel, whose first phases opened a few weeks ago, will have 1,120 family suites when it's completed, in addition to 864 conventional rooms.
Universal and Loews are positioning Cabana Bay as a more-affordable on-property option than their existing hotels: the 1,000-room Royal Pacific Resort, the 750-room Portofino Bay Hotel and the 650-room Hard Rock Hotel.
Like guests in the three existing hotels, travelers booking rooms in Cabana Bay will get early admission to Universal Orlando's two theme parks. But unlike guests in the other hotels, they will not receive complimentary front-of-the-line ride passes.
"The Cabana Bay Beach Resort furthers our goal of operating special and distinct properties in important markets," Paul Whetsell, Loews Hotels & Resorts president and CEO, said in a prepared statement. "This is another important step in our plan to expand the Loews system in major markets across the United States."
The new hotel will be built on 37 acres adjacent to Universal's Islands of Adventure theme park, just off Hollywood Way and Turkey Lake Road.
Cabana Bay is being timed to coincide with the opening of a second Harry Potter-themed "land" that is also expected to open in 2014 and will likely deliver another huge attendance surge to the resort.
It's also the latest example of Universal Parks & Resort's new corporate owner, cable-TV giant Comcast Corp., sinking money into the theme-park business. With Comcast's blessing, Universal is also building copies of Wizarding World in Southern California and Japan.