how does airfare work ?
to make it simple
there are many fare classes, all represented by a letter (the letter you see between brackets next to your flight on some sites)
each fare classes is associated with a price (which can vary a few quids up or down, inside the same fare class, depending on day of the week, and things like that)
a fare class has perks or restrictions (refundable, non refundable, and so on, with associated penalties or fees)
the airline will open, or close, an undisclosed amount of seats, depending on the yield management they operate on the flight
so, let's say that the airline opens 6 seats on their most heavily discounted fare, price goes down
those seats are sold, or the airline closes those seats, price goes up.
there is no rule as to when they open or close fare classes.
price does not go up depending on how many seats are already booked on a plane. It changes depending on the need for the airline to sell seats on a plane.
the airline will change their fare class availabilty (fare bucket) all the time.
they might open heavily discounted seats at any time, close them (or they get sold out) then release a new set of seats at that same very discounted fare the week later.
it's all about yield management.