C. Ann,
I'm not aware of any "licensing" req per se. Essentially any Tom, Fred or Harry could host a pageant. That's where reputation comes into play. Not that it is any consolation to the kids, but these moms will never enter a pageant directed by this woman again.
I don't condone her actions. But from a legal perspective, it seemed she scammed only the winners whom were to get a cash prize. At least that is how it seemed to be edited. The one girl ( the blonde) was holding a DS still in the box and for one group, there was a boxed "Barbie jeep"blind of vehicle.
The only scam that I witnessed was the lack of a cash prize and it seems only the Supreme aka overall winners were to get those.
Another thing that caught my ear...and maybe I misheard...
It was this director's first pageant. She mentioned that girls could go on to the "national pageant"....but she "created" this pageant. I was a bit confused.
IME...I do know that national pageants will offer local/state level pageants...and seek out directors, no experience necessary. So maybe that is what that woman did? Or maybe she was just talking out of her butt the whole time.
Oh...and after all of that...in remembered another thing. The one mom said they didn't do any other awards like best in category for the 3 different outfits, best picture, etc...
At the end of the show, they put up a graphic that noone could get a hold of the director and that after 3 months, the blonde still didn't have her cash prize. I'm guessing those interviews with the director took place at the
pageant.