If you look in the gift shop at the end of the attraction, there's no longer any mention of Aerosmith on any of the signage or merchandise. And last month, Aerosmith signed a deal with Universal Music Group to bring its entire discography to UMG, along with the rights to merchandising and audio-video projects. So the signs are there that a rebranding may be in the works, but you never know how these things will work out.