I think marketed the correct way this could bring more profits and higher crowds to Disney. On January 1, share a calendar so that families can plan. I know we are a family that would take a special trip just for pirates week. We would need a place to stay and food to eat as well as tickets. This would bring Disney a lot more money than waiting til the week of and announcing it on Twitter (if that's what they plan to do). If they wait that long then the only people who are going to enjoy this promotion are the people already in the parks and the people who live VERY close to Disney. Neither of those groups of people are going to bring lots of extra money into Disney.
Not sure I understand the whole promotion......