In those videos they had hardly any makeup at all.
But the makeup is always gorgeous.
And I don't want to sound rude or anything.. but the models are tall and thin because the clothes wouldn't look nearly as good on someone who was larger.
With a thin model the body doesn't overpower the clothes, but if they took a larger model it would. You don't want to take away attention from the clothes you're supposed to be showing.
Runway models are pretty much just clothes hangers
And for anything on the runway, the target audience of those pieces are the people who can and do buy them, not the people who dont.
And the ones who do are usually tall and thin.
And if it's sold to people who don't wear them, those people are private collectors, because fashion is art, just like a picture or sculpture is.