STL to MCO has been $300 or more for the majority of time since I planned our trip back in May. I wasn't keen on paying over $1200 to fly there. After forgetting to check airfare for about a week, I just happened to remember on Wednesday. Sure enough, SWA was running a $200 roundtrip internet only special that expired at midnight Thursday. After checking American and not seeing a price match (AA was $260+), I booked. We're all set! It's refreshing to know that patience sometimes pays off when it comes to the airline game.