1) The "new" rice has beef-juice and beef-bits added.
2) It is not fried rice (which is Chinese).
3) However, you can ask for normal white rice.
4) Just let the table "chef" know.
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NOTE:
A little bit of TheRustyScupperTrivia . . .
The Teppanyaki style of cooking (on a grill plate) was invented in 1945.
Originally, it was a method of cooking Western-Style food, not Japanese food.
The Japanese did not take to it as much the tourists who went crazy for it.
I was rudely informed of this when at a Geisha House while on business.