SW online - educate me on this price dancing thing

[Torontogal]

Please educate me on this SW price dancing thing. You guys are experts!

We want to book 6 seats for Oct. - Buffalo to Orlando. I am getting a rate of $311.60 per person by calling the toll free number 800-435-9792 Southwest number.

Now, seems like most of you are booking online because it is cheaper. How does this work? I know I am required to pay right away, but what is the strategy to get the best rates? What day should I call?

Thanks so much for any helpful hints...

 

[Torontogal]

Never mind ---figured it out!