Is there actually a good time to raise prices?
In 2023, the four WDW parks drew about 50 million guests vs 20 million for Universal. Historically Disney is out-draws USF 2.5-to-1. But that never stopped Universal from raising prices.
Epic Universe will definitely cause attendance to rise at Univesal. And it MAY cause Disney attendance to drop. But that’s also why Disney announced major enhancements to 3 parks a few months ago. Competition is definitely good for consumers. But price increases are inevitable. Especially when Disney is committed to labor contracts which provide steady, substantial wage increases for 60 thousand cast members. A year ago, CM minimum wages rose to $18 per hour and it will be up to $20 by 2026. Who do you think is going to pay that? (We are).
15 years ago, fans made wild predictions about how the Harry Potter attractions would hurt Disney attendance. It never really happened. Sometimes a rising tide raises all boats.