Uh huh...but they also get a tremendous amount of advertising out of it.
Just remember with the refillable mug program, they still ahve to make the mugs, pay someone to sell them/ring them up, pay for the electric in the place you refill them, in some cases pay the person who refills them for you, pay taxes on the property the beverage station is in, pay for the compressed air to make the carbonbation, etc., etc. They aren't making $10 profit on those mugs.
Anne