I think this is going to be the wave of the future. Many people are dropping cable - I did this 5 years ago since the cost was unbelievably expensive for the number of channels I actually watched - with many of them that are over the air anyway.
People have wanted a-la-carte for years and now they will get it with stand alone streaming services - HBO, Showtime, Starz, etc. I'm actually thrilled this is happening since I only want to pay for what channels I enjoy watching.
This! I dropped satellite 3 years ago and have not looked back. It was mostly trash anyway. I had 200 channels and just flipped because nothing was on. I do miss a few shows I watched but not to the tune of $150/month.
Over the air channels are good enough for me plus my amazon prime membership which I have anyway for the 2 day shipping more than covers my need for TV. Not having paid TV pays A LOT towards my Disney Christmas vacation every year.