Sea World raises ticket prices, is Disney next?

crazy4wdw

Moderator - Restaurant Board
Moderator
Joined
Jan 3, 2001
Messages
9,183
There is an article in the Orlando Sentinel that Sea World raised its one day ticket price from $59.75 to $61.95. Disney can't be far behind!

SeaWorld raises price for admisson. The Orlando theme park is also bringing back its Fun Card for Florida residents in 2006.

SeaWorld Orlando raised its one-day ticket prices on Wednesday, becoming the first of the big-three theme parks in Orlando to raise prices for 2006.

SeaWorld's sister park, Busch Gardens Tampa Bay, also raised the cost of its one-day admission, effective Jan. 2.

But both parks sweetened the deal by offering visitors the option of exchanging the one-day tickets for a "personalized pass." That will allow customers to return to the park where they purchased the ticket as many times as they want during the next six days.

For Florida residents the deal is even better, as the two parks are bringing back their Fun Card, which allows state residents who buy a single-day admission to revisit the park all through the year, with no blackout dates.

"This is all about flexibility. We're recognizing the needs of our visitors," said Joe Couceiro, vice president of marketing for SeaWorld and Busch Gardens.

A one-day admission to SeaWorld will rise from $59.75 to $61.95 for adults and from $48 to $49.95 for children. Tax is extra. Busch Gardens' tickets are rising from $55.95 to $57.95 for adults and from $45.95 to $47.95 for children, ages 3 to 9.

The 3.7 percent increase is less than half the nearly 11 percent admission increase that SeaWorld imposed last January. And the introduction of the "SeaWorld Anytime" and "Busch Gardens Anytime" options makes the one-day admission more valuable for out-of-state visitors.

By purchasing a one-day admission, the ticket holder can exchange it at the gate for a pass that allows the person unlimited visits to that park for up to six consecutive additional days. That option is expected to appeal to residents from other states who want to tailor their vacation around individual needs, Couceiro said.

The Fun Card, for in-state residents, has been an option at SeaWorld and Busch Gardens in the past, allowing months of repeat visits for free, but it had not been offered the past two years.

Couceiro said SeaWorld and Busch Gardens are not sweetening the ticket deals because of any shortage of guests or revenue.

"We're coming off a record profit year at SeaWorld and a tremendous year for Busch Gardens," Couceiro said.

For some families who visit the parks multiple times, Couceiro said, incremental spending could go up for food and merchandise.

"Of course, we want to drive an increase in park spending. But this is more about meeting the needs of our guests, providing more value, simplicity and flexibility," he said.

Every ticket, he said, now provides the option of extra visits.

Discovery Cove, SeaWorld's sister park in Orlando, also is raising prices, effective Jan. 1, from $259 to $279 a day. The new Discovery Cove admission deal includes snacks, beverage, breakfast and lunch.

Walt Disney World last raised its one-day ticket price in December 2004, by a record amount, to $59.75 plus tax. But Disney also began offering a multiday discount that allows visitors to choose from a ticket menu with more than 30 options, with longer visits costing less on a per-day basis.

Disney spokesman Rick Sylvain said the company does not comment on pricing by competitors and had "nothing to announce at this time" about Disney prices.

Universal Orlando also raised its one-day ticket by a record amount in December 2004, to $59.75 plus tax. Universal added the Revenge of the Mummy indoor roller coaster ride, to add value to the visit.

Universal spokesman Tom Schroder also would not comment further on Wednesday.
 
I heard sometime in Jan. prices were going up. As soon as I get some christmas money, I am buying some park tickets.
 
I wouldn't be surprised if Disney raised their ticket prices, but I think they should be careful. Alot of people were shocked to hear they raised ticket prices by 13% last year. Another increase could really leave people with a bad taste in their mouth.
 
Makes me glad that at least I have my platinum Busch Gardens Williamsburg passport that gets me into Sea World as well...at least that's one less ticket I have to worry about paying up the tush for when we go in Sept.
 

Sorry if this is a little off topic, but if I go ahead and book my package now - that would guarantee that I get to keep the lower rates on the tickets, right?
 
Wooohooo Sea World all year for $62 bucks a peice! YES! I'm getting Sea World passes after Christmas LOL
 
Eventually, yes, Disney will raise their prices once again. Do I think it will necessarily be soon, no. Over the past few years when the other Orlando area theme parks have raised their prices, Disney has always did their own thing. Considering the massive restructuring in their pricing system was almost a year ago, a bump up is probably on the horizon, but they will certainly do that on their own accord as they have in the past. Seaworld's hike may make it sooner than originally planned, but perhaps not.

Universal on the other hand always seems to do the knee-jerk reaction to price hikes. Look for an annoucement from them soon regarding their "new" price to match Seaworld's, as they have done for several years. If and when Disney raises their prices as well, if they are higher than the $61.95 price Seaworld just set, look for both Seaworld and Universal to hike prices to match....as they did last year.
 
Ticket Mania also reported on their website that they think Disney will raise their 2006 rates soon, but they don't know when until Disney announces it. I'm buying my Jan 3-9th tickets right now!

-Elizabeth
 
I was walking around Old Town one afternoon before my flight home :guilty: and they had a ticket booth in there where tickets for Sea World were $18.00 for the day. :wizard:
 
There was supposedly a rumor floating around that the date of the increase was to be December 1... that didn't pan out, but "sometime in January" seems very likely. To be honest, when we saw the new MYW ticket prices, they seemed lower than what I had expected, so it seems very likely to me that there will be increase, even if Sea World didn't increase their prices.
 
crazy4wdw said:
"We're coming off a record profit year at SeaWorld and a tremendous year for Busch Gardens," Couceiro said.

Then why do they need another 3.7% increase after an 11% increase last year? Nearly 15% in two years doesn't sound much like "meeting our visitors needs" to me. More like meeting the investors needs and taking advantage of a higher usage period.

Don't get me wrong, I'm not anti-business or profit - and no one is forced to buy SW tickets. But this seems a little much.

DisFlan
 
I am not sure I understand what you mean by, "why do they need..."? Most corporations have objectives that legally require the directors to pursue business decisions that are strictly in the best financial interest of the shareholders. (As a matter of fact, lots of news has been made over the past years with regard to shareholder lawsuits, both where corrupt directors skimmed money, and where they simply consistently failed to make the best decisions for the shareholders.) Therefore, there is a very firm obligation to charge whatever the best research indicates is the amount the customer-base is willing to pay.

Regarding "meeting ... visitor needs" -- I'm sure they can point to sufficient capital investments to substantiate that assertion, and as such, for the reasons mentioned above, they're obligated to make such claims, if their research indicates that doing so would be in the best interest of the shareholders.
 
Bicker - points well taken. If they can get it, they should go for it - for the reasons you mentioned, plus the fact of making up for the travel slump following 2001. It just struck me that 15% increases after two years of "record profit" are still a hefty markup.

DisFlan
 
LightBurnsBlue said:
Ticket Mania also reported on their website that they think Disney will raise their 2006 rates soon, but they don't know when until Disney announces it. I'm buying my Jan 3-9th tickets right now!

-Elizabeth

I was going to say the same thing. I ordered my tickets for next Sept. off Ticketmania yesterday to avoid a price increase (I know they will go up between now and then). The ticketmania website stated that the increase is usually between Jan. 1 and Jan. 4 and to please not call them because they do not know until the day of what the price increase will be.
 
DisFlan said:
Bicker - points well taken. If they can get it, they should go for it - for the reasons you mentioned, plus the fact of making up for the travel slump following 2001. It just struck me that 15% increases after two years of "record profit" are still a hefty markup.

DisFlan
It is a hefty markup, but consider also that this 15% increase doesn't go directly to their bottom line. The cost of running a theme park like Sea World/Discovery Cove is not cheap. Just as costs for our families increase, so does costs for SW. Salaries and pay increases alone will eat into profits considerably. Add benefits, utilities, food for people, food for animals and fish, maintenance, new development, marketing... it all adds up.

Also while companies may love to tout "record profits", what may not be told is that those profits may be just barely above the previous record. I doubt SW was seeing (or even with this increase, will see) double-digit profit increases.
 
It just struck me that 15% increases after two years of "record profit" are still a hefty markup.
The key is keeping mind that there is no relationship between how much a company should charge and how much profit they're already making.
 
What will stop the increase in ticket prices is when people stop going to SW, Universal, or WDW. I didn't mind last year's increase because I was able to pick and choose options in the MYW plan that actually made going to WDW cheaper for my family. That's the kind of increase I as a consumer appreciate.
 
Actually, for me, last year's introduction of MYW was a very substantial price decrease!
 
I thought Disney raised the ticket prices last year. Do they raise them every year?
 















Receive up to $1,000 in Onboard Credit and a Gift Basket!
That’s right — when you book your Disney Cruise with Dreams Unlimited Travel, you’ll receive incredible shipboard credits to spend during your vacation!
CLICK HERE







New Posts







DIS Facebook DIS youtube DIS Instagram DIS Pinterest DIS Tiktok DIS Twitter

Back
Top