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<font color=green>Emerald Angel<br><font color=mag
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- May 12, 2001
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LONDON (Reuters) - Shoppers with a nose for fashion will soon be able to buy perfumed clothes thanks to new technology that allows scents to be woven into fabric.
The technology, called Sensory Perception Technologies (SPT), will allow firms to weave particles of moisturizers, deodorants, fragrances and even anti-tobacco agents into fabrics.
"Early trials have proved SPT a success with many global clothing companies interested in a host of products from moisturisers and deodorizers to signature scents," ICI, whose fragrances unit Quest developed the technology with marketing body, The Woolmark Company, said in a statement on Monday.
ICI said the technology will allow fabric makers to incorporate tiny droplets in miniature waterproof particles into fabrics that can be activated by movement or touch.
"They can be woven into any fabric and are dry cleanable and machine washable. Every time you wear a jumper, vacuum, or walk on a carpet you will release what is stored in the particles," it said.
"The smells are almost subliminal so as not to create any conflicts with the wearer's personal perfumes," ICI added.
The maker of Dulux paints said its innovation offered the textile industry and designers, long dependent on senses such as vision and touch, a multi-billion pound future opportunity as the market expanded to include new scented fabrics.
The technology, called Sensory Perception Technologies (SPT), will allow firms to weave particles of moisturizers, deodorants, fragrances and even anti-tobacco agents into fabrics.
"Early trials have proved SPT a success with many global clothing companies interested in a host of products from moisturisers and deodorizers to signature scents," ICI, whose fragrances unit Quest developed the technology with marketing body, The Woolmark Company, said in a statement on Monday.
ICI said the technology will allow fabric makers to incorporate tiny droplets in miniature waterproof particles into fabrics that can be activated by movement or touch.
"They can be woven into any fabric and are dry cleanable and machine washable. Every time you wear a jumper, vacuum, or walk on a carpet you will release what is stored in the particles," it said.
"The smells are almost subliminal so as not to create any conflicts with the wearer's personal perfumes," ICI added.
The maker of Dulux paints said its innovation offered the textile industry and designers, long dependent on senses such as vision and touch, a multi-billion pound future opportunity as the market expanded to include new scented fabrics.
