pack them something fun....
luchables... cookies... a fruit drink... stuff like that
make the other kids wish their parents were as cool as you !!
honestly though, we pack something that we know she will eat. with only 30 minutes to eat, the last thing i want her doing is sitting there thinking about how much her lunch sucks. usually a peanut butter sandwich, or ham and cheese, some chips and she will usually buy a milk or we send a capri sun. we actually do send lunchables too. they are good when you get ready to pack lunch and realize you ate the last of the bread for a bedtime snack.