I disagree with others - its easy for Disney to tank the rental market.
First they put restrictions on people who are staying in
DVC units that are not members - no on site benefits. No magical express. No ability to buy the dining plan. Then they make sure that people staying in DVC rooms who are not members do not get to make room requests and are the last into their rooms. Perks are for members and guests who are traveling with members - if you want to get treated like a member - buy in (and buy direct). And yes, that includes onsite perks like early entry. Since CRO rents out DVC rooms for cash, they add a "resort fee" that you can buy from Disney when booking through Disney to get the onsite perks - its small, but its only available when booking your room via CRO.
Finally, they lower the prices on their cash resorts to make renting less of an awesome deal.
And bye bye rental market.