Just wanted to add, we did this to our living room. I LOVE the results. We are planning on moving and we want to do it again but yes, it is time consuming. It took us a weekend- Friday abt 3 hours to do the base coat and all day Saturday and Sunday to do the rest!--to do two coats, (the first one was fast, bc it was regular rolling, but the second took forever even with three of us doing it!) but some areas were still a little "different" looking so we made the decision to spend the next weekend doing a third coat.
Pro's - Really nice looking if you do it right, it looks like brushed suede, not really difficult if you just follow the directions, you can't really make a mistake unless you try to "patch up" or you stop in the middle of a wall.
Con's- Expensive paint, uses a lot of paint, time consuming, impossible if you can't go up and down the ladder 1000 times.
ETA- I meant to say it is actually Ranchitos Red. If you still haven't taken the plunge and want to see pics of the color in real life, PM me!