Question re: possible tiered pricing

[Eoghann]

There will no longer be multi-day tickets, as I mentioned above. Their proposal is that you have to buy each ticket individually for each park. When you buy "X" amount at a time, they will give you a certain percentage off. So, buying 5 tickets gets you 20% off. It works out to a MASSIVE increase in price for those who have to go during gold, and even still a significant increase for those even going during Bronze. So, a single day MK ticket would be $125 in gold. Buying 5 days at MK would be $500 ($125 x 5 - 20%). So, not much of a discount at all - at least not compared to what they have now which is $105 single day and $315 for 5 days.

Just because that is what the survey floated doesn't mean that's what they will implement. That method is massively problematic putting aside any price increases.

I really don't see how they could implement it because the complexity of figuring out exactly what combination of tickets you would need would just drive people away. That's not how tiered pricing works for anything else.

 

[lockedoutlogic]

*sigh* I know I should just buy tickets this spring, but, I'll admit, it's hard to tie up $1800 (CDN value) of our money on something that we don't know when it will get used. Since Universal has already made the first move, I wonder how long it will be before Disney does follow suit? Since they normally raise prices in February (or something like that), is this something we can expect fairly soon. Or do you think they'll sit on it awhile longer (and hopefully can the idea, lol)?

They are hard to read right now...

On one hand, Star Wars just crossed a billion dollars in an obscene 9 days...

But movies are such a small part of the overall Picture...and the others are not doing particularly well.

I'm lucky in that it's usually fairly easy to predict their moves and even easier to see the motivations...but they are hard to read right now.

 

[mshanson3121]

Just because that is what the survey floated doesn't mean that's what they will implement. That method is massively problematic putting aside any price increases.

I really don't see how they could implement it because the complexity of figuring out exactly what combination of tickets you would need would just drive people away. That's not how tiered pricing works for anything else.

Oh I know, I'm just going by what their survey was, which does show what they were thinking. That's all we have to go by right now. It would make more sense to just have one flat ticket price for all parks, like they do now with the multi-day passes. Then it would just be a matter of buying the right "level" ticket. I know people complain that AK, HS etc... aren't worth the same price as MK, but with all the money they're dumping into those parks, they will be worth it eventually (IMO).

 

[lockedoutlogic]

Just because that is what the survey floated doesn't mean that's what they will implement. That method is massively problematic putting aside any price increases.

I really don't see how they could implement it because the complexity of figuring out exactly what combination of tickets you would need would just drive people away. That's not how tiered pricing works for anything else.

If they just floated hypothetical scenarios about prices purely for curiousity...

...then this would represent the first time they've ever done that.

That's complete out of character. In the past that type of data is polled AFTER the decision has been made.

 

[Eoghann]

If they just floated hypothetical scenarios about prices purely for curiousity...

...then this would represent the first time they've ever done that.

That's complete out of character. In the past that type of data is polled AFTER the decision has been made.

Oh I don't think it's just out of curiosity. I think it's a scenario that was on the table, but it doesn't mean it will be exactly what actually comes out. There also could be an element of presenting an unpleasant scenario so that what comes out seems "comparatively" good.

I could be wrong, but the scenario the posited seems almost unworkable.

 

[derekleigh]

What I read in the survey, is that you would have to buy each park ticket individually based on the tiered level applicable, then they would apply the "bulk" discount. So, if a few days of my visit were silver and a couple gold, I'd buy say 1 MK ticket at silver, 2 other park tickets at silver, 1 MK ticket at gold and 1 other park ticket at gold. Then, they'd apply the 20% discount for buying 5 passes. It's a horrible, HORRIBLE plan. I mean, as if FP+ didn't force people to plan parks enough as it was, this really will. And I can see it being very confusing for people. They did say that guests would have the option of buying "gold" days and using them anytime they go (like that's a big perk), likewise, they could just buy all MK tickets and use them at any park they want.

That plan sounds like such a headache and a pain in the .... ! A single day tiered pricing would work fine. But I refuse to pay more money to go to MK on a Tuesday instead of going on Wednesday in the same week just because Disney says more people "historically" have attended that day.

 

[Josh Hendy]

I could be wrong, but the scenario the posited seems almost unworkable.

I think it's unworkable as well.

I think it's so clearly unworkable that I suspect that there is something dysfunctional in the way that Disney's theme park business unit functions. People on these boards came up with dozens of examples of severe and practically insurmountable problems with the scheme right off the bat. And we're just a bunch of enthusiastic but basically amateur customers, not business gurus. Whoever let this get to the point of being a highly detailed survey is guilty of some pretty sloppy group thinking.

Universal apparently saw the low hanging fruit and quickly figured out a simple solution. But Disney business managers tied their brains into a knot trying to come up with a super complex revenue-buster that would hit one out of the park.

Disney's overall theme park model may have become too complex for the human brain to understand. If the easy money is mostly made from souvenir sales and flipping condos (and on parking fees) then how do you sell admission tickets i.e. how do you build, operate and price the rides and shows that are the entire point behind the plastic toys, condos and parking lots ... In such a way that the public thinks they're getting good value...