I think it makes perfect sense. They're still selling and unlike a hotel room, which is a short term loss, continual discounts on the
DVC is a long term loss.
DVC sales are also fairly short term in Disney's Eyes. DVC may be a 35+ year investment for you but I would bet most pay cash (which may be financed eleswhere).
There is a conversation that unlike hotel rooms, Disney can not sell DVC points for less than it costs them to produce those points (cost to build the rooms). As we have all seen in the US, costs have all gone up a bunch over the past year and this cost increase could be Dinsey's reaction to those cost increases over the past year. But I would hope Dinsey is a bit sharper than what my previous sentence would imply.
My concern is:
DVC Management just released the Contemporary Villas and Animal Kingdom is / was being built when these inflationary pressures were developing in the US.
If DVC management and finance control cost and price by waiting to see what actual costs are, instead of properly anticipating and controlling costs, it makes you wonder how sharp the finance and management teams at DVC truely are (remember we do have a new President). Maybe our new DVC president will be a shorter term president than Bush if he can't control his projected and actual costs better than this. "You just announced the BLT a month ago and now you are increasing the price!!!" Either sales are REALLY BOOMING, which we all doubt, or the bills are starting to come in and nobody on the BLT and AKV project teams were controlling costs to match the budget.
Running a multi-billion dollar company is not like a home-owner building an addition, cost over-runs or poor cost planning just does not happen on core businesses for large "well-run" companies. Building DVC homes is definitely one of Disney's core businesses.
Let's hope this poor management does not spill over to our annual dues, but I am not holding my breath.
Cautiously waiting to hear the other foot fall.
