There is something big in the works at
DVC, I've said this in several posts... and I don't mean Villas at the Grand Floridian.
They are going to have to add value to membership in SOME way if they plan to continue increasing prices WAY ahead of general economic inflation.
There has to be some sort of perk in the works, some sort of new cut to resale usability (such as taking away the ability to use the points outside the home resort) or some sort of major change to the way the program works that makes it more attractive.
There are so many things DVC could do to make the program more attractive, more marketable, and more 'affordable' for families - and by affordable I don't mean lower cost - I mean, as I said earlier - more value for money.
It's not easy to see that DVC is without a doubt the most expensive vacation ownership product on the market - the purchase price is high, and the maintenance costs are higher than the market average (at least they appear to be... without owning any other timeshare, I can't assert that)
Disney's big thing is adding value to something they already do, own, or maintain. That value is highly subjective - some like when they 'add value' - others see it as a reason to raise prices, increase difficulty in use, or 'take away' something that some people/members/guests use.
I think they are going to take a new approach to sales with the Grand Floridian - it isn't going to be the smallest DVC resort - it's going to be marginally larger than the smallest. With the property being built next to Walt Disney World's Flagship Resort Hotel - a property which is often described as 'stuffy' - 'hoity toity' - and 'too formal for a Disney Vacation' they are going to be playing their 'A' Game in selling this property.
With the amount of resale inventory on the market, and the amount of 'retail' inventory currently for sale... here is a bit of data to chew on -
In essence, Disney Vacation Club has NEW unsold inventory available at EVERY resort they have been selling for nearly the last DECADE - with the exception of the Villas at the Grand Californian - which IS Disney's smallest DVC property - inventory wise, and being the ONLY DVC resort on the West Coast - it isn't hard to see why it sold out very quickly.
Saratoga Springs opened in 2004 - from what I can find sales started in 2003 - so we're at 9 years.
Saratoga Springs, Animal Kingdom Villas, Bay Lake Tower, and Aulani are all in active sales.
I think moving forward with the Grand Floridian was a totally GOOFY (no insult to the character! HAHA) move - YES, I know that Disney knows what they are doing, and that GF Villas will more than likely sell out before Saratoga Springs does... but with so much active inventory, there HAS to be something up their sleeve!!!!
Does anyone agree with me that something is in the making... with all of the price increases, available inventory, new logo, new marketing campaign/marketing message - is something about to change?
