Well that's interesting, in all my target's the displays actually got bigger/more obvious. And the variety of GC's updated, probably for the holiday season. I was just in a recently remodeled store this morning and it had the new black pegboard end cap in the entertainment section with the usual suspects including $25, $50, and $100 Disney ones. It was a little smaller, but they also changed how the boats were laid out and the shelving system it's attached to is smaller. So looked like a similar amount but more efficient spacing and no multiple pegs for the same card. Just about ever other side cap has a small selection of cards in the aisles too. I didn't walk past the greeting cards this time in that store, but in my other stores they revamped the big GC section there and added more options.
All must be a regional changes then. My stores seem to be doubling down