NJ borrowing DVC Slogan ???

NandP

Nick D DIS Veteran DVC-BCV
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Jan 26, 2001
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Does Disney (DVC) know the State of New Jersey may "BORROW" the DVC Slogan "Our Best Kept Secret" ?
Look below at the 5th entry...


Codey Announces Top Finalists for State Tourism Slogan


Governor Asks State Residents to Vote for Best Tagline



(TRENTON) – Acting Governor Richard J. Codey today revealed the top five entries for New Jersey’s tourism slogan and asked State residents to vote for the best tagline.



“As residents, we already know New Jersey is a great place to work, live and play,” Codey said. “We have everything here – except a catch phrase that communicates our unique charm to tourists.”



New Jersey’s beaches, casinos and various other tourist attractions generated more than $32 billion last year. Tourism supported more than 430,000 jobs statewide and brought in more than $3.7 billion in total tax revenue.



Bottom line, tourism offers a strong return on investment. Last year, New Jersey invested $75 million to support tourism, which yielded more than $2 billion in state taxes alone.



Codey’s top five entries are:

“New Jersey: Expect the Unexpected”
“New Jersey: Love at First Sight”
“New Jersey: Come See for Yourself”
“New Jersey: The Real Deal”
“New Jersey: The Best Kept Secret”
In October, Codey asked people to submit their best tourism slogan for New Jersey. In a little more than two weeks, 7,790 responses were recorded via phone and Internet. The N.J. Commerce, Economic Growth & Tourism Commission had hired a consultant who produced a tagline (New Jersey: We’ll win you over) that the Governor didn’t like because it had a negative connotation.

“It makes me think of when I was young and single and asked a girl out,” Codey said. “She turned me down. I said, ‘Give me a chance, I’ll win you over’.”

“The top five lines hint at our marvel and beauty,” he added. “And if nothing else, it should get us a second date.”


Beginning today through January 1, New Jersey residents can cast their vote for one of the top five entries via phone (609-984-9893) or Internet (www.nj.gov/slogan).

More than one person submitted each of the five finalists. The State will credit the winning slogan to the person who submitted it first.
 
Several years ago Pennsylvania decided they wanted a new slogan and had a contest. The first choice winner was "Pennsylvania...naturally". But when the officials researched it, they learned that another state was already using that slogan.
 
I sent the govorner's office an email with th elink to disney/dvc ... who knows it may make the local news....
 
I think it is obviously a DVCer who made that suggestion! However, I don't think I would like that as NJ slogan. Our state is no comparison to DVC!! :rotfl:
 

My submission would have been:

New Jersey: Oil refineries... and so much more!
 
Actually, when you think of it, whether DVC, or NJ, the term "Best Kept Secret" not only doesn't make any sense, it really doesn't add itself to bringing people in. If it's a best kept secret, why are you advertising it? And, b.k.s. doesn't mean that whatever it is is any good.
Now, as far as license plate terms, Wisconsin also had a 'contest' a few years back. Some of the more popular ones were "Eat cheese or die," or "What a friend we have in cheeses." Sadly, neither won.
 
How about "Jersey, it's not just a week".

I keep reading about Jersey week at WDW, but have never experienced it.
 
I heard about this possible slogan this morning on 101.5 (NJ station) and thought the same DVC thing! It bothered me enough to turn the station (that along with the morning guy annoys me). But hey, let's keep the Jersey Jokes to somewhat of a minimum. . . we've heard them all. ;)
 



















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