As a avid Pokémon GO player & social manager of one of the top eSport branches of the
game... no this formula doesn't work with any other IP.
Ghostbusters tried... failed.
Jurrasic Park... failed.
Harry Potter... BY THE SAME COMPANY and is an abject failure.
They are even trying to come out with an AR world version of Catan and that doesn't even look good.
EDIT: After a re-read it looks like it would be for in-park activities, this would be a big *maybe*. What about a Sorcerers of the Magic Kingdom redo in AR, but instead it works in all the theme parks worldwide. Now that is interesting, but something outside the parks wouldn't exactly be a success.