This would be me, if I were in the conference room in Burbank (ow wherever) when the discussion was being tossed around about this event, and when it should run:
WDW Exec: "We will roll this out in June and shut it down after Labor Day."
Me: But...but...but...After Labor Day, the demographic starts to change over from "mostly families" to "lots of honeymooners, dating couples, DINKS, retired couples, solo travelers, and people who intentionally plan their vacations for times when there are fewer kids around." Doesn't it stand to reason that this latter demographic is far more likely to spend $169 per person for a special experience? Which do you think is more likely: A family of 5 spending $845 for this, or a young couple who just got engaged, or are about to get engaged, or who are on a "Babymoon", or just retired who will spend $338 for the two of them? After all, this is why we hold Food and Wine from mid-September through mid-November. The change in demographic makes that "adult" experience a perfect time for Food and Wine, and it would make a perfect time for a special safari where alcohol is included. I really think that you are missing out on a great opportunity here by not marketing this event to coincide with Food and Wine. This could prove to be a "couples" and "solos" type of event far more than it might be a "pay for the whole family" event.
So what happens next? Do I get a bonus, or do I get fired? Sometimes I wonder if some if WDW's decision makers are intentionally dense, or just plain stupid. How could they not understand that $169 events with alcohol are ones that couples and solos are going to be more interested in far more so than families with a minivan full of kids? And how can they not appreciate that that demographic increases after Labor Day?
and follow the forums at the same time.
